At Globe Life, we are committed to empowering our employees with the support and opportunities they need to succeed at every stage of their career. Our thriving and dynamic community offers ample room for professional development, increased earning potential, and a secure work environment.
We take pride in fostering a caring and innovative culture that enables us to collectively grow and overcome challenges in a connected, collaborative, and mutually respectful environment that calls us to help Make Tomorrow Better.
Role Overview:
Could you be our next Employer Brand Specialist? Globe Life is looking for an Employer Brand Specialist to join the team!
In this role, you will join the Human Resources Department in a position dedicated to positioning Globe Life as a nationally recognized employer of choice. You will work with HR, Talent Acquisition, Marketing, and other partners to develop, coordinate, and manage large-scale projects that advance and achieve this mission to help advance the company’s talent acquisition and retention strategy.
This is a hybrid position located in McKinney, TX (WFH Monday & Friday, In Office Tuesday-Thursday).
What You Will Do:
- Partner with HR, Talent Acquisition, Marketing, and other teams on how to maximize talent recruiting and retention efforts across all company initiatives and programs through multimedia channels including print, digital, web, and social media.
- Help create and manage talent acquisition marketing strategies and communications.
- Help plan, establish, and oversee the company's employee recruiting/employee culture-related social media presence on Twitter, Facebook, LinkedIn, and other related employment and branding websites such as globelifeinsurance.com/Careers, Glassdoor, and Indeed.
- Utilize and articulate the Employee Value Proposition (EVP), brand voice, tone, message, and story into the entire employee journey.
- Guide Talent Acquisition on how best to market Globe Life as an employer of choice throughout the hiring process, such as visual representation at career fairs, brochures, job descriptions, resources for hiring managers, and on-campus resources.
- Analyze and monitor campaign performance in alignment with hiring and retention objectives.
- Identify and monitor key metrics to evaluate effectiveness of employment branding efforts across all programs and channels, and report findings and recommendations to leadership.
- Make recommendations to maximize investment toward recruitment and retention marketing for improved candidate and employee experience.
- Balance business-partnering skills with employee advocacy.
- Position yourself as an employer brand steward and advocate.
What You Can Bring:
- Bachelor’s Degree in Marketing, Public Relations, or similar concentration.
- A minimum of 3-5 years of experience in Marketing with a focus in Employer Branding.
- Have a basic understanding of Talent Acquisition strategies.
- Ability to think out-of-the-box, test boundaries, and ask thought-provoking questions to build appropriate strategies and communications that align with business objectives.
- Knowledge of online marketing strategies and channels, including social media.
- Excellent communication skills.
- Strong creative and critical thinking skills and ability to analyze ROI.
Applicable To All Employees of Globe Life Family of Companies:
- Reliable and predictable attendance of your assigned shift.
- Ability to work full time and/or part time based on the position specifications.
How Globe Life Will Support You:
Looking to continue your career in an environment that values your contribution and invests in your growth? We've curated a benefits package that helps to ensure that you don’t just work, but thrive at Globe Life:
- Competitive compensation designed to reflect your expertise and contribution.
- Comprehensive health, dental, and vision insurance plans because your well-being is fundamental to your performance.
- Robust life insurance benefits and retirement plans, including company-matched 401k and pension plan.
- Paid holidays and time off to support a healthy work-life balance.
- Parental leave to help our employees welcome their new additions.
- Subsidized all-in-one subscriptions to support your fitness, mindfulness, nutrition, and sleep goals.
- Company-paid counseling for assistance with mental health, stress management, and work-life balance.
- Continued education reimbursement eligibility and company-paid FLMI and ICA courses to grow your career.
- Discounted Texas Rangers tickets for a proud visit to Globe Life Field.
Opportunity awaits! Invest in your professional legacy, realize your path, and see the direct impact you can make in a workplace that celebrates and harnesses your unique talents and perspectives to their fullest potential. At Globe Life, your voice matters.