Liberty National Academy

Developing Industry Leaders Since 1900

You become a leader by learning the strategies and experiences from the successful and influential leaders before you. At our Leadership Academy, you are immediately immersed in learning time-tested lessons from legendary veterans and some of the most cutting-edge strategies for success our industry has to offer.

If you’re ready to start working toward your leadership potential, apply for a Liberty National Academy course today.


Excellence in leadership and management education at Liberty National Academy requires a connection between learning in classroom and field environments to prepare leaders for significant contributions to our Company and their community. This program is designed for you to master each course before moving to the next one.

Attendees: Supervising AgentsPrerequisites: No prior classes required
  • July 19 - July 21
  • September 27 - September 29
  • October 18 - October 20
  • January 31 - February 2

101: Fundamentals of Liberty Leadership

Rocket down the runway and prepare for takeoff. Course 101 launches future leaders toward success by covering the fundamentals of recruiting, training, and talent management.


  • General recruiting knowledge and skills
  • Power of personal recruiting
  • Interview process


  • Educating successful agents
  • Designing a structured training schedule
  • Coaching and leading new agents to bonus

Talent Management

  • Keep personalities from clashing
  • Use your agents’ strengths
  • Maximize your consumer base

Please note: You are required to obtain your Agency Owner’s approval prior to submitting the application for 101 and 201.

Attendees: Agency Directors Prerequisites: 101
  • October 21 - October 22

201: Systematic Agency Building

Learn how to grow your business by focusing on recruiting and retention, effective classroom training, goal setting, and conflict management.

Recruiting and Retention

  • Recruiting for ownership
  • Recruiting and retaining successful agents

Effective Classroom Training

  • Training in a group setting
  • Structuring classroom training

Goal Setting

  • Setting achievable goals
  • Monitoring progress

Conflict Management

  • Maintaining the peace
  • Resolving disputes

Please note: You are required to obtain your Agency Owner’s approval prior to submitting the application for 101 and 201.

Attendees: Invitation Only Prerequisites: 101 & 201
  • August 23 - August 24
  • February 28 - March 1 Apply

301: High Impact Leadership

Join the elite and achieve growth. We’ll teach you how to develop a winning culture, establish a system of accountability, and build strategies for the future.

Developing a Winning Culture

  • Building a winning culture
  • Coaching to win


  • Holding everyone accountable for their success
  • Creating a culture for quality

Strategy Building

  • Validating the dream
  • Purpose-driven leadership
Attendees: Agency Directors and Regional Agency Directors Prerequisites: 101 & 201 & 301
  • August 8 - August 11, 2021

S.E.A.L: Systems Equipping Advanced Leadership

The SEAL Team course focuses on creating a successful recruiting system, improving time management, establishing and maintaining a culture of accountability, and developing future leaders.


  • Effective recruiting
  • Developing successful recruiting systems

Time Management

  • Creating a culture for leadership
  • Prioritizing responsibilities


  • Establishing a sense of urgency
  • Results through accountability

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