Job Listings

SEO Analyst

3700 S. Stonebridge Dr., McKinney, Texas
Job number: 14772

Job Description:

SEO Analyst

Primary Duties & Responsibilities

Job Summary

The SEO Analyst is responsible for carrying out, analyzing, and executing SEO activities for the Company websites as well as other online assets.


The role includes optimizing, monitoring, and reporting on search engine performance of websites and other digital assets. The SEO Analyst will attend strategy meetings for creation/redesign of web properties and provide SEO input and perspective. Other responsibilities include researching and maintaining keywords, writing metadata and metatags for web properties, landing pages, and articles, optimizing and maintain local business listings, researching and building external and internal links, managing SEO tools, as well as working closely with designers, PPC specialists, campaign strategists, developers, and content writers to ensure a successful digital marketing strategy.

 The candidate will also remain educated and informed on emerging trends and strategies within the world of SEO.



Primary Duties & Responsibilities

  • Content SEO – conduct keyword/topic research, manage article workflows, optimize articles, QA SEO elements, work with content writers on article improvement strategy, and report on article performance
  • Website Optimization – provide website on-page SEO that includes metadata development, content optimization, redirect management, optimization for search engine crawling and indexation, and internal link management
  • SEO Linking – pursue off-page SEO linking opportunities from third parties to meet ranking and traffic goals, manage company/brand Wikipedia pages and Google Knowledge Panels
  • Local Listing Management – own all local SEO efforts including the management of directories, Google Business Profiles and Apple Map locations, including setup, verification, updates and closure of locations, SEO optimization, metric tracking, posting and Q&A management
  • Site Auditing – perform regular and detailed SEO audits of Company websites to identify SEO challenges and areas for improvement, including on-page, off-page, local, and technical elements as well as Core Web Vitals performance.
  • Analysis and Reporting – monitor company web and offsite digital assets for progress toward ranking and organic traffic goals and providing reports and analysis explaining organic traffic trends.
  • Education – read SEO blogs and periodicals, attend conferences, continue expansion of knowledge base to ensure the company and its properties align with cutting-edge web search trends, monitor algorithm updates and their impact on Globe Life digital assets

Required Skills

Knowledge, Skills, & Abilities

  • Practical knowledge of hardware, software and analytics tools including:
  • Microsoft Office suite (with a minimum of intermediate-level Excel skills)
  • Google Analytics & GA4
  • Google Search Console & Bing Webmaster Tools
  • MOZ or similar SEO software
  • Screaming Frog or similar scanning tools
  • SEO related HTML tags
  • In-depth knowledge of Google Business Profiles
  • Excellent oral, written, interpersonal and online communication skills
  • Comfortable with project management processes and working within project management software
  • Ability to manage multiple large and complex projects using time-management skills
  • Strong analytical and problem-solving skills
  • High motivation, detail-oriented, intellectually curious, and competitive mindset



Additional skills that are a plus, but not required:

  • Familiarity with ASP .NET framework
  • Working knowledge of
  • Working knowledge of Google Tag Manager
  • Google Data Studio experience
  • Experience with Wikipedia editing protocols
  • Familiarity with Kentico CMS
  • Insurance industry experience and knowledge of insurance regulations


Applicable to all employees of Globe Life & Accident and its subsidiaries: 

  • Reliable and predictable attendance of your assigned shift
  • Ability to work full time and/or part time based on the position specifications.

Required Knowledge & Experience

Education & Work Experience required

  • Bachelor’s degree in a Marketing, Web Design, Web Development or similar field or equivalent
  • Must have 3-4 years of experience in local, content, on-page and off-page SEO
  • At least 1 year of experience working with enterprise-level websites
  • At least 2 years of experience conducting full-site SEO audits

Location: 3700 S. Stonebridge Dr., McKinney, Texas

Apply Now

Current employees apply here.

Savings and Investment Plan (401K) - Eligible employees may begin participating in the plan on the first day of employment.

Pension Plan - Eligible employees who complete one year of service with the Company become participants in the Pension.* (Not available to Cleveland Employees)

Medical - Benefits are available to all eligible employees and qualified dependents the first of the month following 30 days of continuous service.

Dental** and Vision - Eligible employees and qualified dependents are able to enroll the first of the month following 30 days of continuous service.

Flexible Spending Accounts (FSA) - Our FSA has two components, Health Care and Dependent Care Accounts. These accounts allow employees to set aside a portion of their earnings on a pre-tax basis to cover out-of-pocket medical and dependent care expenses. Participation is elected on a calendar year basis and is available to all eligible employees the first of the month following the completion of 30 days of continuous service.

Health Savings Accounts (HSA) - A pre-tax Health Spending Account (HSA) is offered to those who enroll in the High Deductible Plan. It allows you to pay for health care expenses. Participation is elected on a calendar year basis and is available to all eligible employees the first of the month following the completion of 30 days of continuous service. Company contributes to HSA.

Short-Term Disability - Eligible employees may be entitled to salary continuance during periods of temporary disability. Benefits are based on employee status and years of service.*

Group Life and Long-Term Disability** - Eligible employees may elect life insurance and long-term disability coverage the first of the month following 30 days of continuous service.

Vacation and Paid Holidays - Employees are eligible for vacation upon the completion of six months of employment. In addition, the Company offers eight paid holidays.

Education Assistance - The Company supports employees who wish to continue their education to secure increased responsibility and growth within their professional careers. We offer a reimbursement program for expenses incurred through approved institutions of learning. In addition, Fellow, Life Management Institute (FLMI) and International Claim Association (ICA) program courses are offered after the completion of six months of services at no cost to the employee.

Fitness Reimbursement - Eligible employees are able to receive up to 100% reimbursement for monthly dues (employee only).

Supplemental Plans** - Cancer, Heart/Stroke, Accident.

*Please note, some benefits may vary by subsidiary. Please be sure to clarify with the Human Resources Department.
**Company paid benefit

Do I have to apply for every job that I am interested in? - Yes. Though our Talent Acquisition Team searches our database for qualified candidates, the only way to ensure that we know what position is of interest to you is if you apply for it directly.

Now that I've applied, what happens? - You will receive an immediate response from our system. Someone from our Talent Acquisition Team will review your qualifications and skills. If you're a good fit, we'll contact you to conduct an initial interview by phone, followed by assessment testing and an in person interview(s).

How do I get the contact information of the hiring manager for the job I am interested in? - It is our policy not to give contact information to external applicants. If, after you apply, it is determined that your skills and qualifications match our hiring needs, you will be contacted directly for an interview by someone on our Talent Acquisition Team.

I've been interviewed, what's next? - If selected, we'll extend a conditional offer. Then, pending a successful background check and drug screen, we'll confirm a start date.

The Whole Globe

Globe Not only is it in our name, it’s in our hearts. Our Company thrives off of diversity and has created a culture focused on inclusivity. These two components are the pillars of our foundation and the guiding principles that build our employees and leaders.

No Ceiling

SmileThe insurance industry may be traditional, but Globe Life has been, is, and always will be dedicated to building an inclusive, sustainable, and inspiring environment that does not have a ceiling on growth.